Just White, Nothing but White

Item no. 35: Crayola

A couple of weeks ago, I stumbled upon this deliciously stark looking webpage (Brand Spirit). It features a miscellaneous collection of 100 items that is completely painted in white.

My favourite happens to be uploaded on my birthday as well:

Item no. 96: Levis

The artist, Andrew Miller explains the rationale behind the concept is to strip any given product to its purest form, on the condition that the object must either cost less than $10 (if bought), pre-owned, or given to him. In doing so, it sends a strong message about the power of product branding.

Logos and brand names that we see on a daily basis becomes so ingrained in us that we don’t give a second thought to any more has been de-constructed, and the associated objects given another chance to form a new impression on consumers.

Item no. 65: Polaroid

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Just another day…for a Baggu

Just another day to write about understated beautiful things. Like this shimmery Baggu.

Based in New York, Baggu has a collection of super colourful but simple candy-like totes.

Perhaps its name is inspired from the Japanese language.  In katakana it looks like this: バッグ (sounds a little closer to Bark than baggu)

One of my favorites is this:


With its pearl-like sheen and leather make, I’m sure it’s a bag that would outlast the toughest plastic bag and match just about most outfits.  I might even go to sleep with this.

Since I love animals and I have reservations about purchasing leather unless I’m absolutely sure it’s something I’ll use forever, this would be a nice choice too:


Made from cotton (washable), this is a more animal-friendly choice for a casual and chic accessory to your outfit.

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